Grenade Featured on Bizcommunity

Grenade, a new agency founded by online veterans Colin Daniels (@youngblood) and Robin Pietersen (@robinpietersen), will focus on developing web and mobile products for publishers and content-rich businesses in emerging markets. They were previously partners in a digital agency.

The massive growth in bandwidth consumption, demand for content in the BRICS region (Brazil, Russia, India, China and South Africa) and that South Africa is well positioned in Africa, was part of the rationale for the company’s emerging market strategy.

It sees its target audience including everyone from traditional publishers, such as newspapers and magazines, right through to travel agents and trade unions on the other end of the content spectrum.

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